our values

Our methodology is unique – it is accountable, effective and evocative and is based on proven business practices and principles.

It is accountable because Emmett & Smith operates a transparent pricing policy. This means you know exactly what we are going to do for your budget. The agreed programme is tied in to a deliverables contract and a talented team of experienced Consultants are dedicated to delivering the contracted programme – the same team you met at the pitch.

It is effective because our Consultants come from a range of marketing backgrounds and have a full appreciation of business communications mix and business imperatives. All our Consultants receive regular training to ensure they are able to write to the highest standards; this training means we are able to deliver clients with regular feature-length coverage all year round. Emmett & Smith prides itself on its project management systems and processes which ensure that campaigns are delivered and expectations exceeded.

It is evocative because our approach makes businesses revaluate how they use PR and the benefit they expect to receive from it. The only way to ensure the media are repeatedly engaged with our clients' messages is by consistently creating angles and ideas which evoke their interest in an thought-provoking and meaningful way. We have challenged the way traditional PR is utilised, planned and implemented and we believe our roadmap is not only very well lit and signposted but will lead to some very exciting destinations.