A PR programme can only deliver to its full potential if it is based on a meaningful, incisive and engaging communication strategy that is fully supported by the organisation's Principals. Our involvement in developing a communication strategy is largely driven by the amount of change your business requires, in order to become fully prepped in the power, handling and utilisation of PR.
This phase embraces four key areas: intelligence; strategic buy-in; communication alignment and messaging development.
Once a thorough understanding of a client's various objectives, strategies and tactics have been secured we will design your PR Plan. Within this, you will see the deliverables which will ensure that we meet and exceed your expectations. The PR Plan will identify all of the tools such as news releases, thought leadership, case studies, and interviews etc. we will be using to deliver your communication needs. Where relevant, we will also explain the process for integrating with your communication partners.
If appropriate, we will then develop an Action Plan detailing the tactical chronology (what happens when!). This Action Plan will also identify where PR will impact with and support your other marketing activities and initiatives.
This phase is focused on delivering the PR Plan, meeting the objectives and optimising tactical opportunities. Our process of Precision Delivery is concerned with achieving desired outcomes, media negotiation and effective programme management. This approach enables us to identify, create and place editorial collateral that has impact and engages the intended audiences. Securing editorial which showcases our clients' expertise, achievements and capabilities is something we believe we do better than anyone else in the world.
Our quality control, performance measurement and reporting procedures ensure complete transparency where every client is kept fully appraised of challenges, achievements and opportunities on an on-going basis. Project and expectation management is something we take very seriously indeed.
A public relations company will promote your company positively, and they will help you to create and to maintain a good relationship with the public, your customers. Many times public relations companies are independent, and this means that they are not part of the companies and corporations for which they work. While some corporations have their own PR people or department, it is often beneficial to work with an independent, objective public relations company.
Traditionally, public relations companies focused on drafting press releases. These press releases could contain information about an upcoming company event, the release of a new product, the opening of a new location, or the hiring of a new employee. Anything newsworthy for the company typically results in a press release.