B2B PR - Moving on without causing offence when networking

Posted By Lorraine Emmett | April 28 2015 | Tagged: , , , ,

Networking effectively is as much a part of B2B PR and communication as news generation and considerably more important. Networking is not like speed-dating it’s about making some high quality connections and for this reason you need to make sure that your time is invested smartly but remember, networking is not just about the ‘here and now’, it’s a long game.

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B2B PR: How to make friends (and influence people)

Posted By Lorraine Emmett | April 20 2015 | Tagged: , , , ,

Networking is as much a part of B2B PR as writing a press release except your marketing team can’t do it for you! Recently I was discussing with a group of engineers what the hardest thing was about professional networking and they told me it was breaking into, or joining, a group.

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B2B PR: How to network effectively

Posted By Lorraine Emmett | April 15 2015 | Tagged: , , , ,

Communicating with confidence in networking situations does not come easy to many of us but most of recognise the need to do it effectively. Adopting a simple preparation technique can make a significant difference whether at a reception, dinner or conference - calming nerves and providing focus.

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