Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of projects that we have delivered.

Task:
To showcase how various BMT Group subsidiaries that operate in the energy & environemnt sectors can offer a joined up capability. The focus for this project was offshore energy.

Result:
In the first year of the PR campaign 23 feature-length, thought leadership articles were secured, all written by Emmett & Smith but by-lined to BMT experts. 

Twelve interviews were secured with influential journalists delivering substantial press coverage as either a contribution to a wider article or as a dedicated feature. 

On-going news release activity has also delivered significant cuttings supporting local presence and contract wins.

Verdict:
Dr Ralph Rayner Sector Director, Energy and Environment, commented:  “I have worked closely with the Emmett & Smith PR team over the past year and found them to be both receptive and pro-active.  They have demonstrated the intelligence and flexibility to respond adeptly to changing tactical and strategic requirements in a pragmatic and professional way”.