Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
Following a number of low key name changes which had not helped brand recognition; People 1st, the sector skills council, sought to reclaim its position as a premier training provider within the hospitality, leisure, travel and tourism (HLTT) and other service-oriented sectors. Emmett & Smith’s task was to position the People 1st Training Company as a credible and desirable business partner.

Result:
People 1st trustees were recruited to take part in that programme as authors and contributors. 

Emmett & Smith also created a UK-wide research project at low cost to investigate whether employees respected their bosses and why, which achieved 65 pieces of coverage.

Feature length coverage rich in advice on how to improve performance across different parts of a business appeared extensively online and in traditional media. 

Articles appeared showcasing different methods of improving efficiency such as the enhanced customer service from front-of-house staff, improved motivational leadership from management and maximising business opportunities.  Press coverage was secured across HLTT media and into new target industries such as retail and transportation and logistics.

Verdict:
Oksana Higglesden, communications manager, at People 1st said:  “We’ve enjoyed working with you over the past year and the PR approach and activities that you’ve undertaken have significantly raised the profile of Stonebow/The People 1st Training Company.  We’ve been delighted with the range of coverage and we would have no hesitation in using Emmett & Smith in the future.”