Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
Emmett & Smith was asked to help the Blitz Charter Group with business critical communications following its demerger from Evenser Group.  There was also a need to formally launch the Blitz Charter Group to the media, whilst protecting the separate branding of the two companies’ comprising the new enterprise.

Approach:
A timely & well co-ordinated plan minimised the impact of potential negative publicity around the demerger. Pro-active media relations helped to raise the profile of the newly established Blitz Charter Group within the business, trade and vertical press. The programme included stakeholder research, press audit, headline creation, messaging development, pro-active media relations and collateral authorship.

Result:
Emmett & Smith successfully redirected negative press enquiries and secured favourable coverage, specifically:

  • Headline Creation activities produced high impact, relevant coverage for the Group with the press and raised the company’s profile
  • Regular, positive coverage was achieved including by-lined features in key AV and vertical press over a six month period

Verdict:
Michael Breen, CEO of Blitz Charter Group: “The main difference between Emmett & Smith and other PR companies is that they are never complacent and chase everything to see it through from conception to completion. Their flexible and rapid approach is designed to deliver results”.