Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:       
Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors.  Published three times a year it is designed to update clients about new developments, services and capabilities, as well as offer opinion on key issues. Emmett & Smith was asked to take on the production of all text for the Q2 issue during BMT’s 25th anniversary year.

Result:
25 years of innovation was selected as the editorial theme, complemented by forward-looking expert comment on each of BMT’s business sectors. Pertinent topics were identified and authoritative contributors, both internal and external, were invited to participate.  Emmett & Smith drafted the editorial from interview and secured all relevant approvals before submitting to BMT Group. 

An extended edition of Focus was produced and well received by BMT customers around the world: “It was with great interest and delight that I received the 25 Year Focus.  What a tremendous 25 years BMT have had.  I found reading it fascinating and I learned a lot about BMT that I never knew; I especially enjoyed the information on Sir Charles Parsons and the superb photograph of Turbinia travelling at 34 knots in 1897!” – Charles Wilkins, Deep Blue.

Verdict:
“I am delighted with the way in which Emmett & Smith managed this task.  We run a very busy department at our head office and having E&S take on responsibility for the project management of Focus was enormously helpful.  I know I can trust them to drive action forward and they not only came up with great ideas for content, but delivered well written articles based on their interviews with our staff, partners and clients.” – Jenni Williamson, Marketing Manager.