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Emmett & Smith was tasked with providing exhibition support for the world’s leading defence & security event, DSEI which is held every two years in London.  BMT recognised Emmett & Smith’s skills and expertise in engaging with the media and requested their support to help build long term relationships with key journalists and identify future coverage opportunities.


The impact of starting early and following a  proven process reaped rewards:

  1. Pre-show attendance coverage secured in trade titles
  2. Press releases distributed throughout the show to reinforce profile and to optimise online coverage opportunitites
  3. In-depth interviews with key journalists including Dr Lee Willett, editor of Jane's Navy International
  4. 45 pieces of coveragesecured, including both days of the Show Daily

Johanna Probert, Marketing Manager, BMT Defence Services: "We were delighted with the success of the exhibition publicity undertaken by Emmett & Smith.  The consultancy has demonstrated that it can help us to make optimum use of the media opportunities presented at these major international events.  Emmett & Smith has made excellent use of the relationships it has with the media to further the business interests of BMT Defence Services.”

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