Exhibition Support
Case Study: A little planning and PR know-how can make your investment in a three day event deliver returns for months afterwards. BMT Defence Services benefitted from our managed approach.
Task:
Emmett & Smith was tasked with providing exhibition support for the world’s leading defence & security event, DSEI which is held every two years in London. BMT recognised Emmett & Smith’s skills and expertise in engaging with the media and requested their support to help build long term relationships with key journalists and identify future coverage opportunities.
Result:
The impact of starting early and following a proven process reaped rewards:
- Pre-show attendance coverage secured in trade titles
- Press releases distributed throughout the show to reinforce profile and to optimise online coverage opportunitites
- In-depth interviews with key journalists including Dr Lee Willett, editor of Jane's Navy International
- 45 pieces of coveragesecured, including both days of the Show Daily
Verdict:
Johanna Probert, Marketing Manager, BMT Defence Services: "We were delighted with the success of the exhibition publicity undertaken by Emmett & Smith. The consultancy has demonstrated that it can help us to make optimum use of the media opportunities presented at these major international events. Emmett & Smith has made excellent use of the relationships it has with the media to further the business interests of BMT Defence Services.”