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Task:
Emmett & Smith was tasked with providing exhibition support for the world’s leading defence & security event, DSEI which is held every two years in London.  BMT recognised Emmett & Smith’s skills and expertise in engaging with the media and requested their support to help build long term relationships with key journalists and identify future coverage opportunities.

Result:

The impact of starting early and following a  proven process reaped rewards:

  1. Pre-show attendance coverage secured in trade titles
  2. Press releases distributed throughout the show to reinforce profile and to optimise online coverage opportunitites
  3. In-depth interviews with key journalists including Dr Lee Willett, editor of Jane's Navy International
  4. 45 pieces of coveragesecured, including both days of the Show Daily

Verdict:
Johanna Probert, Marketing Manager, BMT Defence Services: "We were delighted with the success of the exhibition publicity undertaken by Emmett & Smith.  The consultancy has demonstrated that it can help us to make optimum use of the media opportunities presented at these major international events.  Emmett & Smith has made excellent use of the relationships it has with the media to further the business interests of BMT Defence Services.”

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