Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
To increase stakeholder awareness of Cambridge English, the world’s leading provider of English language assessments. Cambridge English is part of the University of Cambridge and its exams are taken by over three million people every year in 130 countries. Around the world, thousands of universities, employers and government ministries rely on Cambridge English certificates as proof of English language proficiency.

Result:         
Cambridge English has been able to improve the speed and clarity of its response to media opportunities, leading to increased coverage in national and specialist media in the UK and overseas.  E&S has delivered coverage in a wide range of publications including the Guardian, Saga Magazine, Education Journal and many healthcare sector publications, as well as generating extensive online coverage which has made Cambridge English significantly more visible online.

Verdict:
Stephen McKenna, Assistant Director, Communications, at Cambridge English: “Emmett & Smith have helped us to develop a more effective approach to media opportunities, which we have been able to apply effectively all over the world. We particularly value the long-term involvement of an expert account director who has worked hard to understand our needs and the nature of our work, and who constantly provides us with lots of creative ideas.”