Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
The stated requirement was three-fold:

  • To showcase AREVA T&D’s successful relationships/projects in order to demonstrate why it has been the UK leader for the past five years
  • To articulate AREVA T&D’s points of difference to distinguish it in the face of aggressive competitive behaviour
  • To create a platform from which AREVA T&D’s spokesperson could contribute towards and influence the agenda: commercially, politically or ethically

Result:
Regular by-lined feature length coverage has been achieved in the leading energy and engineering publications.  Results in the first year include:

  • 3 double page spreads in the IET’s official magazine, Power Engineer (now known as Engineering & Technology) and multiple case study feature placements in government, education, charity, health and national press
  • Reinforced AREVA T&D as leader in energy transmission and distribution technology
  • Demonstrated AREVA T&D’s commitment to renewable energy through success stories in significant offshore wind projects such as Robin Rigg.

Verdict:
Rachel Clamp, Communications Director North West Europe: “The trust and confidence we have in Emmett & Smith’s ability to continue to drive our campaign forward can not be underestimated.  Their tenacious approach and commitment is exemplary and guarantees that we are always in the minds of the journalists”.