Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
PR had been falling below expectations and Emmett & Smith was brought in to position Executives Online as the most exciting and innovative player in the executive recruitment sector.  The PR brief also included specific qualitative and quantitative coverage and performance targets.

Result:
The programme met and exceeded all the media objectives set, delivering consistent and highly relevant coverage within target publications.  Over the initial campaign period, specific results included:

  • A clearly defined brand message was developed
  • 88 pieces of coverage in key press, both trade, national and broadcast media
  • Regular by-line coverage positioning the Managing Director as a thought leader
  • National press interviews secured with Daily Telegraph, Times and BBC Two’s Working Lunch programme

Verdict:
“Emmett & Smith’s commitment and passion to deliver is clearly evident and we have enjoyed working with the team.  Thank you all for your great work on behalf of Executives Online.  I am very pleased with the results, and very sorry that pressures in our business have meant we have to stop the PR programme….for now anyway.”  Anne Beitel, Managing Director, Executives Online.