Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Emmett & Smith was tasked with supporting Scientific Atlanta, a Cisco company, at its key trade shows in Europe, namely, IBC in Amsterdam & ANGA Cable in Cologne, Germany. The objective: to position the company and its technology and solutions in a way that makes them accessible, engaging and exciting to the press.  Critically, success would be assessed on whether the interactions created resulted in quality coverage or not.

Activities clearly positioned Scientific Atlanta as the key solution provider in the video content delivery market, as tasked.  Specific results include:

  • 27 interviews delivered at IBC resulting in excess of 40 pieces of coverage
  • 18 interviews delivered at ANGA Cable resulting in 28 pieces of coverage

Stronger relationships with key journalists resulted in opportunities to secure feature by-line articles, expert comment as well as contribution requests - all of which Emmett & Smith fulfilled on behalf of Scientific Atlanta throughout the year.

“We were delighted with the success of the exhibition publicity undertaken by Emmett & Smith.  The consultancy has demonstrated that it can help us to make optimum use of the media opportunities presented at these major international events.  Emmett & Smith has made excellent use of the relationships it has with the media to further the business interests of Scientific Atlanta.”