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Task:
Emmett & Smith was tasked with supporting Scientific Atlanta, a Cisco company, at its key trade shows in Europe, namely, IBC in Amsterdam & ANGA Cable in Cologne, Germany. The objective: to position the company and its technology and solutions in a way that makes them accessible, engaging and exciting to the press.  Critically, success would be assessed on whether the interactions created resulted in quality coverage or not.

Result:
Activities clearly positioned Scientific Atlanta as the key solution provider in the video content delivery market, as tasked.  Specific results include:

  • 27 interviews delivered at IBC resulting in excess of 40 pieces of coverage
  • 18 interviews delivered at ANGA Cable resulting in 28 pieces of coverage

Stronger relationships with key journalists resulted in opportunities to secure feature by-line articles, expert comment as well as contribution requests - all of which Emmett & Smith fulfilled on behalf of Scientific Atlanta throughout the year.

Verdict:
“We were delighted with the success of the exhibition publicity undertaken by Emmett & Smith.  The consultancy has demonstrated that it can help us to make optimum use of the media opportunities presented at these major international events.  Emmett & Smith has made excellent use of the relationships it has with the media to further the business interests of Scientific Atlanta.”

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