Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
AREVA T&D asked Emmett & Smith to help it capture and evidence its critical competitive differentiator in a way that is both commercially compelling and credible.  In addition, Emmett & Smith assisted in ensuring all communication, both internal and external, clearly articulated the new brand positioning and ensured that all AREVA T&D employees fully embraced the new market positioning.

Approach:
A bespoke Communication Strategy Development project was delivered; comprising:

  • A PRessence™ messaging workshop involving all heads of department within marketing, sales and operations.  The workshop challenged, engaged and motivated the team whilst enabling the focus to be on the organisation’s critical advantage and point of difference.
  • The capture and filtration of the key positioning, motivation and evidence points in the MessagingRouter™ and subsequent iterations to completion
  • Presentation of competitive positioning and organisation-wide roll-out plans

Result:
Communication Strategy Development has delivered specific results including:

  • Development of the MessagingRouter™ - a clearly defined brand positioning which articulates and differentiates AREVA T&D from the competition and features fully evidenced customer business benefits as well as a bespoke delivery methodology
  • A model for consistent corporate communication; both written and verbal, internal and external
  • AREVA T&D’s communication investment is focussed and integrated with all other marketing disciplines leveraging lean budgets to deliver even more efficiency.

Verdict:
Rachel Clamp, Communications Director North West Europe: “The programme that Emmett & Smith delivered enabled us to identify a tangible and meaningful vision, one which will no doubt fuel our future, business growth.  The team has also helped us to instil pride throughout the business so that our employees can become true brand ambassadors.  We would highly recommend this communications strategy development to any business in need of a well articulated and succinct statement which clearly sets the organisation apart from its competitors.”