Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
Communicaid wanted to build brand recognition amongst the HR & training community and to be sought out as a trusted and highly valued partner.

Result:
Consistent and extensive coverage in target press including regular feature length contributions was secured. Specific results include:

  • By-lined feature length coverage in pinnacle titles such as Training Journal, HR Director and Training & Coaching Today
  • Case study strategy demonstrating world class capability fulfilled
  • Regular opinion pieces secured
  • Successful press tour with key trade press demonstrated media engagement with the brand

Verdict:
Declan Mulkeen, Marketing Director at Communicaid said: “Emmett & Smith has demonstrated that frequency of high quality coverage in specific press is achievable when the right process, knowledge and content are deployed.  We have used the editorial coverage both to support our sales initiatives and to enhance our web ranking.”