Educate, Inform, Persuade

Our clients are diverse by industry, region and culture yet they share three core characteristics: they are commercially astute, they have a clear sense of direction and they enjoy strong leadership. In this section you can explore some of the projects we have delivered.

Task:
Amcat provides customer interaction management solutions which help companies improve customer efficiency and responsiveness. Emmett & Smith was tasked with helping to deliver a more powerful and consistent marketing message across EMEA and increase Amcat’s media profile.  The underlying objective was to position the business as an attractive purchase proposition.

Result:
Emmett & Smith facilitated the development and utilisation of a powerful and consistent marketing message across EMEA.  The robust editorial programme and the coverage achieved in the first six months of the programme provided vital support to Amcat in its drive to sell the business.  The organisation was subsequently acquired by, US based, Noble Systems.

Verdict:
Phil Hagen, CEO EMEA for Amcat, said: “Emmett & Smith helped us to present Amcat as a cohesive and attractive business proposition at a time when we were looking for new owners. They helped us to articulate our business positioning and to evidence it. The team proved to be a reliable extension of our in-house marketing department; developing, securing and delivering high quality media coverage which supported our business objectives both tactically and strategically.”