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 exemplary implementation:
Emmett & Smith has a 100% track record of delivering regular feature length coverage for our clients and we believe that this is because our highly committed Consultants are methodical, consistent and creative in their approach.
Our implementation methodology includes:
 Headline creation. This involves working with you to identify your potential stories and comment pieces and using our experience to develop feature and opinion piece ideas for discussion with the press. Having evolved our news or story line with our press colleagues, we determine which angles have the greatest appeal and then set about researching, writing and gaining approvals. A significant part of our work involves creating this type of relevant, informed and persuasive editorial because we have found that by supplying the media with well thought out, carefully researched and intelligently composed pieces of editorial, on behalf of our clients, we increase the quality and quantity of the column inches we secure.
Media relations. A tool we use to maximise the placement of the news, opinion and case study material we create on your behalf. Media relations is not an excuse to talk to old drinking partners who may have once worked at a magazine we targeted while on work experience! The editorial calendar is interrogated and systematically aligned with your key messages ensuring that you get the opportunity to influence industry debate. We work media relations with tenacity and passion to identify hot topics and secure your involvement in emerging stories. Our methodology ensures that your collateral is repeatedly placed in the press leveraging the investment you have made to extend your reach and increase your impact.
Programme development. Undertaken by senior members of the team whose role is to keep your strategic communications requirements constantly within the sightlines of the campaign roll-out. We will review and provide counsel on key message development and evolution while working with the implementation team to ensure that the programme remains on brief and in line with your evolving corporate communications requirements.
Communication Strategy Development
Campaign Planning
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Communications Alignment |
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Competitor Analysis |
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Crisis Management |
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Customer Surveys |
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Event Management |
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Integration Strategy |
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Media Consultancy |
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Media Training |
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Messaging Development |
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Planning & Evaluation |
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Press Relations |
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