budgeting

PR is not a commodity and cannot be priced or bought like one. However, we believe that it is important that clients know what they are buying in terms of tangible activities and deliverables. We are PR experts and as such we know what campaign activities and initiatives are required to deliver successful campaigns that address the set objectives on an on-going basis. This is the principle which underpins our performance guarantee.

Our uniquely transparent approach to campaign planning and budgeting is all tied into Contract. This means our clients know exactly what to expect from us on a day-to-day, week-to-week and month-to-month basis. We review our own performance on a fortnightly basis as well as with our clients once a month. This performance guarantee protects and supports not only our clients but our own business because it provides us with a system and process through which we are able to think with greater clarity and efficiency; it ensures we remain accountable, effective and evocative – thoughtfully creative you might say.

We do not have off-the-shelf programmes and campaigns remain flexible to the needs of your business and demands of the media through out the year. However the procedure provides a form and structure which keeps our activities accountable and effective.

Our Budget Options guide demonstrates our accountability as well as the substance underpinning the Emmett & Smith performance guarantee.

Please note many of our campaigns are supplemented by other face to face activities such as speaker bureau services, events and networking activities as well as printed creative materials. These are conceived, developed and/or project managed through us, our partners or indeed our clients existing suppliers - with whom we happily co-exist.


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