I have been impressed with the professionalism which Emmett & Smith has displayed. They have exceeded the campaign objectives at every turn; delivering depth and breadth of quality press coverage in core publications from day one, and in publications which have been reducing in weight.

Emmett & Smith’s integrated public relations campaign for Fibercore Limited has undoubtedly played a significant part in helping us to limit fall-off in business to a few percent during the deepest and widest recession ever to affect our industry.

The campaign which Emmett & Smith has delivered has resulted in coverage in the most influential titles in our industry, such as Lightwave Europe, Fiber Optic Product News, FiberSystems Europe, Jane’s Defence Industry and China Connect IT. We took Emmett & Smith’s advice on utilising the coverage as part of the sales process, clearing copyright for Fibercore Limited to use the coverage in customer communications.

Emmett & Smith’s unique exhibition support service has increased our visibility at the Optical Fiber Communication (OFC) exhibition (our only exhibition of the year). Their proactive approach, both prior to the show and throughout it, has resulted in valuable briefings with every key industry journalists across the United States and Europe at the 2002 and 2003 events.

Managing Director
Fibercore Limited