services

A successful PR programme starts with a tailored business approach.  We have developed a unique methodology which ensures that together we develop the most appropriate PR solution for your business – we invest the appropriate amount of thought to ensure that the PR programme has the opportunity to work effectively.  We acknowledge and appreciate that different clients require different levels of support so our three phase methodology can be adopted in full or piece-meal allowing us to align with our clients in the most appropriate way from strategy development to programme implementation.

Communications Strategy Development:  This phase is concerned with the creation of a meaningful, incisive and engaging communications strategy utilising our comprehensive portfolio of investigative and planning tools tailored to your specific needs. 

Our involvement is largely driven by the amount of change your business requires In order to become fully prepped in the power, handling and utilisation of PR. This phase addresses four key areas:  intelligence audit; strategic buy-in; communications alignment and messaging development

Campaign Planning:  With an understanding of your various objectives, strategies and tactics we will design your annual PR Programme. In this you will see for the first time the deliverables which will ensure that we meet and exceed your expectations. The PR programme will identify all the tools we will be using to deliver your communications needs and, where relevant, the process whereby we will manage the integration with your communications partners.

If appropriate we will then develop an Action Plan detailing the tactical chronology. This Action Plan will also identify where PR will impact with and support your various partner communications activities.

Precision Delivery:  This phase is implementation-centric and is concerned with delivering the PR Programme, meeting the objectives and optimising tactical opportunities.  Our process of Precision Delivery is concerned with desired outcomes, media negotiation and effective programme management.  This approach enables us to identify, create and place collateral that has impact and engages the intended audiences; while our quality control, performance measurement and reporting procedures ensure that every client is kept fully appraised of challenges, achievements and opportunities on a monthly basis.  The PR programme can encompass any combination of the tools itemised below.