It is important to protect and defend your reputation when your legal, ethical or financial position is under threat. A thorough, well-orchestrated and prompt PR response to a crisis situation can reflect well on an organisation.
Excalibur is Emmett & Smith's bespoke crisis communication planning and management tool. It includes a step by step approach to diagnose crisis-readiness and a structured programme to help equip the management team to deal effectively with communication demands as they emerge, in a controlled and professional manner.
Excalibur has been used effectively at both long and short range to deal with critical and usually unexpected, business predicaments.
We firmly believe that a team is more effective when it pulls together. By partnering with your nominated MarCom agencies we can achieve your objectives more efficiently.
PartnerBreakthrough is a workshop in which we share our tasks, challenges and approaches and identify a way of working together to improve efficiency and outcomes. The end game is making sure your budget is delivering maximum return.
Responding to and engaging effectively with the media press can be daunting. exPRession is a tailored, one day workshop which provides spokespeople with an understanding of how to engage the press.
Delegates undertake practical exercises based on real life scenarios specific to their areas of expertise. This means that participants are operating in familiar territory and can focus on learning to manage the interview. Video analysis and group feedback is used to encourage debate and build confidence amongst participants.
exPRession equips spokespeople to speak intelligently and appropriately in any given scenario that they are likely to find themselves in.
Can you articulate what makes your business worth engaging with? Go on, try it. See if you can. Now, if you have used any hygiene factors in your description, such as - our people, experience, integrity, professionalism, flexibility, and our all-time favourite: we deliver what the customer wants - you need our PRessence messaging workshop.
If you're still not sure; ask five colleagues of varying seniority to do the same. How consistent are the responses? If they're not essentially the same then you really do need PRessence.
PRessence is our bespoke brand positioning programme that comprises consultancy and practical workshop activities. It is designed to articulate: what it is that makes your organisation stand out from the crowd and why stakeholders should be compelled to engage with you.
The workshop delivers brand and campaign messaging which is both commercially compelling and credible.
If you don't know what your stakeholders think about you, your products or services - how can you address their concerns and keep their goodwill.
We have developed a hybrid research tool which we call IntelligenceHarvest. This allows us to take an in-depth reading of stakeholders' opinions and attitudes. In particular, the approach can be used to identify knowledge paucity so that an effective information strategy can be developed. In essence, this tool establishes what key information you are lacking and puts in place a method for securing that intelligence.
If you are interested in learning more about public relations London is a good place to start your search. The large city is home to a number of established public relations companies. Emmett & Smith, for example, is a well known company based in London. They provide a wide range of public relations services for their clients. Like all public relations companies, they focus on promoting their clients' companies and helping them to create a unique, unified image and message.
When you choose to work with Emmett & Smith, they will take you through a three step, bespoke process. First, they meet with you to develop a communication strategy. Public relations can only be successful for a company if the message being communicated is accurate. During this time, they work closely with you to learn more about your business.